Screen resolutions are skyrocketing, and no one likes small print.
A Web 2.0 design is simple, featuring plenty of whitespace, as well as a lack of superfluous elements.
You can’t go wrong with simplistic, attention-grabbing, easy to use navigation. Imagine a site with three tabs along the top, each pointing to the major sections of the site. Compare that to a site with a sidebar filled with twenty-seven links. Which do you think is better? If you can simplify your navigation without sacrificing ease of use, it’s definitely a good idea.
Branding is everything on the web. If a site isn’t memorable, people won’t come back. A unique logo, and a memorable name, is important. You know the way Apple always has an attention-grabbing image that fills the entire first screenful of their main page? That’s big with Web 2.0 sites.
Gradients, Gloss, Flat Colors. Some Web 2.0 sites, like Pownce, make use of strong, flat, colors. Others use excessive amounts of gradients and gloss. The plastic and gradient effects are often overused, but they can look good if used sparingly.
Elements are more noticeable if they have relevant icons near them.